Allow Aotha Digital to elevate your business into reaching its full potential with an optimized holistic digital footprint through an effective digital marketing strategy.
Connect. Engage. Interact.
What We Do
We collaborate
with a team of creatives to offer our core digital marketing services.
We take the time
to understand your business and analyze the digital marketing tools you have in place.
Determine
if these tools are optimized and integrate effectively.
Review
your business objectives along with your goals.
Develop and conceptualize
a holistic digital marketing strategy to suite your business needs to meet and achieve the set objectives and goals.
The Founder
Nadia Samuels-Zwaan, Founder and Director of AOTHA Digital, started the Strategic Digital Marketing Company in March 2021 after being retrenched from the hospitality industry due to Covid-19 from her position as Marketing Manager at Taj Cape Town, a luxury five star hotel.
Prior to Taj Cape Town, she held the position as Sales and Marketing Manager at Grande Roche Hotel, where she performed the dual roles of Sales & Marketing Manager and represented the property at international trade shows like ITB Berlin, WTM Africa and Indaba. Before that, her path included stints at the Pepper Club Hotel & Spa, Kingfisher Resort Management, Southern Cross Conferences and Protea Hotels.
She also successfully operated her own professional conferencing company, Genesys Conferences and Events, for nearly a decade who’s clients included Engen Petroleum, Transnet Freight Rail, Transnet Rail Engineering, Rand Merchant Bank and various other companies. The skills, knowledge and experience, Nadia gained over the past 20 years in sales, marketing, event management, business development and management, propelled her to start AOTHA Digital.
She believes that her work journey led to the sole purpose of sharing these skills and knowledge in assisting businesses to create a digital marketing footprint online which will enable them to connect, engage and interact with their customers to ultimately increase brand awareness, generate leads, sales and in the end a return on investment.
Our strategic digital marketing services include:
- Online digital marketing strategy
- Social media management
- Content creation
- Online copywriting
- Web design and development
- Web analysis
- E-mail marketing
- Search engine optimization
- Graphic Design
We Follow a 6 Steps Process
- Set goals
- Analyze your target audience
- Determine your position in the marketplace
- Select specific tactics and activities
- Determine how results will be measured
- Schedule a timeline to review and amend the strategy